Communications
Building an Online Presence
LOGOS
For original files of the National logo, or your Chapter logo, please contact marketing@afwa.org
INVENTORY
As leadership changes from year to year, it can be difficult to keep track of all your chapter’s assets. Use this form to help keep track of your chapter’s communications inventory.
GRAPHIC STANDARDS
To ensure unified representation of the AFWA National brand, please refer to the Graphic Standards Manual when preparing any AFWA branded materials – this document includes your AFWA Font and Color Guide. Please contact National Headquarters should you have any questions regarding use and representation of the AFWA brand.
SOCIAL MEDIA
AFWA has a presence on Facebook, Twitter, LinkedIn, and Instagram. Your Chapter is encouraged to build a community on at least one of these social networks (Facebook is the most popular). AFWA Headquarters can provide a custom image for your Chapter’s profile image.
APPAREL AND PROMOTIONAL ITEMS
PRINTING
We recommend using vistaprint.com for your Chapter’s printing needs. Vistaprint is easy to use and typically affordable. Simple projects you can print using just your Chapter’s logo include:
- Chapter business cards: great for distributing to potential members or sponsors
- Blank notecards: for thank you notes or personal invitations
EVENT POSTCARDS
Use this post card template to promote upcoming events for your Chapter. Instructions are provided for ordering from vistaprint.com
PRESS RELEASE
- General Press: Whether you’re announcing an upcoming event, scholarship event, or public service achievement, this template can be used to submit information to your local media.
- Leadership Announcement: Announce your new Chapter leadership to local media outlets
- Social Media and Your Chapter: Getting Started: This document provides some helpful tips for building your Chapter’s presence on Social Media. Specifically designed for Chapters new to social media, but event the more experience Chapters may find some helpful tips!
- Using Social Media for Chapter Success: Presented by Laura Mangan at the 2015 AFWA National Conference
- Promoting Your Next Chapter Event: Now that you’ve planned a great event, you want to be sure you get attendees through the door. This document will provide some helpful tips for Chapters with or without a budget.
CHAPTER NEWSLETTER
While we don’t have a ready to use template for your Chapter Newsletter, we can offer a few tips:
- Use a mail service such as Constant Contact or MailChimp to help build your eNewsletter and manage your mailing list
- Include a monthly message from your Chapter President. This may include a general greeting and Chapter updates, or you may choose to write original content on a specific industry or professional development topic.
- Follow the AFWA National’s blog and re purpose our content in your own newsletter.
- Promote your upcoming Chapter events as well as any national events or webinars on the calendar.
- Be sure to provide contact information for feedback from members on programming topics, event ideas, or volunteer interest.