Membership Toolkit
Recruit. Retain. Engage.
It’s important to view your membership in three phases: recruitment, engagement, and retention. This manual will walk you through helpful tips and ideas for each phase and provide overall guidance for developing and achieving membership goals.
Membership Reports
Your Chapter Reports are available in real-time and on-demand through the Chapter Dashboard. Reports include Active Members, New Members, Terminated Members, and Membership Financials. Pull these reports on a monthly basis to keep up with your members – welcome new members and remind expiring members to renew.
- Chapter Leaders can access the Chapter Dashboard from their Member Profile and clicking on ‘Manage my chapter’ in account links.
- To download your chapter reports (including the membership roster), you can follow the instructions listed below:
- Sign into the website using your email address and password
- Scroll down and click on the link labeled “My profile”
- This should take you to your profile page
- Scroll down to the section labeled “My Chapters”
- Click on the chapter link (ex. “Buffalo Chapter #023”)
- This will take you to your chapter profile
- Click on the blue button labeled “Manage your chapter”
- Documents and reports can be downloaded by clicking on the blue buttons at the top of the page.
Membership Resources
BROCHURES AND FLYERS
- Membership Flyer: Easy to print. Great message about AFWA. Contact afwanational@afwa.org to add your Chapter’s information.
- Student Membership Flyer: Students find different take aways from membership than AFWA professional members. This flyer highlights those student benefits. Click here to view student brochure, benefits, and application.
- Employer_Benefits: This brochure is perfect to share with businesses to express benefits of AFWA membership for both employers and employees
GUIDES
- Recruiting Young Professionals: If you’re Chapter isn’t actively pursing young professional members, you may want to add this demographic to your strategy. This document will tell you the why and how to recruiting YP members.
- New Member Engagement: Are you properly welcoming and engaging your new members? Here are few tips to get you started.
- Converting Guests: Once guests begin attending you’ll meetings, you’ll need to follow up and invite them to join AFWA. Here are some helpful tips.
- Membership Retention Talking Points: How to respond to their reason for leaving
APPLICATIONS
- Membership Application: For when the online application isn’t available, potential members may complete their membership via the AFWA Member Application.
- Retired Application: Members interested in retired status must complete and submit a qualification form to national headquarters
- Emeritus Application: Members may apply for or be nominated for Emeritus status. Tip: Celebrate a long-time member with a surprise emeritus certificate!